How to Find the Best Keywords for SEO Using the Google Ads Keyword Planner Tool
Posted on 16 February 2023
One of the most important aspects of search engine optimization (SEO) is choosing the right keywords. Keywords are the words and phrases that people use to search for information, products, and services online. By targeting the right keywords, you can attract more traffic to your website and increase your chances of converting visitors into customers. In this article, we will show you how to find the best keywords for SEO using the Google Ads Keyword Planner tool.
What is the Google Ads Keyword Planner tool?
The Google Ads Keyword Planner tool is a free keyword research tool that is designed to help you find the right keywords for your SEO and Google Ads campaigns. This tool allows you to search for keywords related to your product or service, see how often they are searched for, and get ideas for new keywords that you may not have thought of before.
Step-by-Step Guide to Using the Google Ads Keyword Planner tool
Follow these steps to use the Google Ads Keyword Planner tool to find the best keywords for your SEO campaigns:
Step 1: Sign in to Your Google Ads Account
To access the Google Ads Keyword Planner tool, you will need to have a Google Ads account. If you don’t have an account, you can create one for free. Once you have created your account, sign in to your Google Ads account.
Step 2: Access the Keyword Planner Tool
To access the Keyword Planner tool, click on the “Tools & Settings” menu in the top right corner of your screen, and then click on “Keyword Planner” under the “Planning” section.
Step 3: Enter Your Seed Keywords
In the Keyword Planner tool, you will see two options: “Discover new keywords” and “Get search volume and forecasts.” Click on “Discover new keywords.” In the text box, enter one or more seed keywords that are relevant to your business. These are the keywords that you think your target audience is likely to use to find your product or service.
Step 4: Filter Your Results
Once you have entered your seed keywords, you can refine your search by selecting filters based on your preferences. For example, you can filter results by location, language, and search network. You can also select negative keywords that you want to exclude from your results.
Step 5: Review Your Results
After applying your filters, the Keyword Planner tool will show you a list of related keywords along with their average monthly search volume, competition level, and suggested bid. Review the list and select the keywords that are most relevant to your business and have a high search volume.
Step 6: Refine Your List
Once you have selected your keywords, you can further refine your list by removing irrelevant keywords and adding new ones based on your business needs. You can also group your keywords into ad groups to make it easier to create targeted ads for each group.
Tips for Finding the Best Keywords for SEO
Here are some tips to help you find the best keywords for your SEO campaigns using the Google Ads Keyword Planner tool:
- Focus on long-tail keywords: Long-tail keywords are longer phrases that are more specific and less competitive than shorter, more generic keywords. They are often more targeted and have a higher conversion rate. For example, instead of targeting the keyword “shoes,” you could target the long-tail keyword “women’s running shoes.”
- Consider search intent: Think about what your target audience is searching for and what their intent is behind their searches. Are they looking for information, products, or services? By understanding search intent, you can choose keywords that are more likely to convert visitors into customers.
- Look for low competition keywords: High competition keywords are often more difficult to rank for and can be more expensive to bid on in Google Ads. Look for keywords with a low competition level but still have a decent search volume.
- Use keyword variations: Use different variations of your target keywords to increase your chances of appearing in search results. This can include synonyms, misspellings, and related terms.
- Test and track your keywords: Once you have selected your keywords, test them in your SEO and Google Ads campaigns and track their performance. This will help you identify which keywords are generating the most traffic and conversions, and which ones may need to be refined or removed from your list.
Conclusion
Choosing the right keywords is essential for the success of your SEO and Google Ads campaigns. By using the Google Ads Keyword Planner tool, you can find the best keywords for your business and improve your chances of reaching your target audience. Remember to focus on long-tail keywords, consider search intent, look for low competition keywords, use keyword variations, and test and track your keywords to optimize your campaigns over time.